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The mcdonaldization thesis has 10 ratings and 0 reviews in this major new book, the author of the bestselling mcdonaldization of society provides an exp. Get this from a library the mcdonaldization thesis : explorations and extensions [george ritzer] -- ritzer demonstrates the empirical reach of the mcdonaldisation. In this major new book, the author of the bestselling mcdonaldization of society provides an exploration of one of the most innovative and imaginative sociological. Mcdonaldization - the process by which the principles of the fast-food restaurant are coming to dominate more sectors of our society. The mcdonaldization thesis: george ritzer university of maryland international sociology vol 11, issue 3, pp 291 - 308 first published date.
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